Search Engine Optimization
Search has changed. We understand that ranking is not the goal, selling is. So, we go beyond traditional search marketing and help you in establishing your brand name and dominating the competition.
At Bsc Group, We Believe If Your Website Keywords Ranks on Page 1 of Search Engine’s like Google, Yahoo & Bing, Results can be better than Super Bowl ads, Airport Billboards, Magazine Inserts and Blimps. But drop to page two and you might as well be invisible, As per a study by eMarketer.com in 2011-12 said that “only 17% of searchers bothered to move past the first page of their search results.” Thereby Bsc Group concludes that, Keywords Ranking on or beyond Page 2 is good for tracking trends but has almost no business value.
Now you must be wondering of How your Website can Rank on 1st Page of Search Engines?, Isn’t That the million dollar question, right?
Answer to this Million Dollar Question is a technique called Search Engine Optimization (SEO) that employs a combination of factors to help your website achieve higher rankings in major search engines organically.
Let us shed some light on these Combination of factors, We primarily Divide these Factors into 2 Main Categories, On Page Optimization Factors & Off Page Optimization Factors, and following are the activities that fall into each of these categories.
On Page SEO refers to settings you can apply on the website so that it is optimized for search engines. The most important on Page SEO Tips are:
- Optimized titles and descriptions
- Proper URL Structures
- User friendly navigation (breadcrumbs, user sitemaps)
- Optimized internal links
- Text Formatting (use of h1,h2,bold etc)
- Image optimization (image size, proper image names, use of ALT tag)
- User friendly 404 pages
- Fast loading pages
- Google Authorship verification for all pages
- Top quality fresh content (This is always the most important SEO factor!)
External links (no broken links or links to ‘bad’ sites)
Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:
- Link Building
- Social Media
- Social bookmarking
We will look at these in detail below but first let me explain about the importance and benefits of off-page SEO.
Why is Off-Page SEO important?
Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
What are the benefits of ‘off-site SEO’ to website owners?
A successful off-site SEO strategy will generate the following benefits to website owners:
Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.
More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc
Search Engine Optimization is a broad definition for the various methods in which websites can be created, designed, and maintained with the intention of being indexed and ranked within search engines and online directories. Search Engine Optimization is perhaps the single most important feature in an company’s Internet strategy. Company often put substantial effort in building their websites but place inadequate emphasis on SEO services. The objective of search engine optimization services is to help a company get better rankings in the search engines.